... empirically the relationships between general consumer support for ethical fashion, buying intention and willingness to pay, focussing on the effect that consumer concern and knowledge and beliefs have on these variables. Design/methodology/approach Data were collected from 450 general consumers in Spain...

... knowledge on consumers’ perceptions of expected price. Design/methodology/approach An adult sample of 253 female US consumers were recruited for an online survey. Findings Consumers’ need for uniqueness was related to their level of clothing involvement, which in turn was related to clothing...

...Jessica Hill; Hyun‐Hwa Lee Purpose Conflicting marketing messages have caused consumers to misunderstand distinctions between sustainability and environmental concern, especially when considering the apparel industry. This study seeks to explore consumers’ actual knowledge and sentiment towards...