... 10 2023 01 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Fashion Over-consumption Labelling Sustainability The fashion industry has long come under scrutiny for its perceived negative environmental and social impacts...

... logo or labelling to aid consumers in their quest to purchase fairly‐made garments. The purpose of this paper is to examine the practices and marketing strategies of three fair trade apparel businesses based in a metropolitan city in the USA, where there are no clear standards to follow. The interviews...

...Marie‐Eve Faust; Serge Carrier Purpose The purpose of this paper is to show that a new size labelling system based on the data gathered by [TC]² in the Size USA, Let's Size up America survey would better serve the female population than the system currently in use. Design...

...Ruoh‐Nan Yan; Jennifer Yurchisin; Kittichai Watchravesringkan Purpose The purpose of this paper is to investigate the effect of apparel care label information presentation formats (i.e. symbols only, text only, and the combination) and the individual trait of need for cognition on consumers...

...‐to‐wear standard sizes. We demonstrate that although the obsolescence of the existing standard sizes has been extensively discussed and analyzed, the order initiators’ non‐respect of suggested standard sizes and the insufficiency of label information have never been scientifically demonstrated. We present...