Keywords: Labelling sustainability
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 266–279.
Published: 05 July 2013
.... Consumer behaviour Labelling sustainability Organic Eco‐friendly Wool United States of America Organic production has become the gold standard of the sustainability movement and fashion products have not been an exception to this rule. However, there are situations when the organic standards...

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