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Keywords: Leximancer
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Journal Articles
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 1027–1046.
Published: 28 February 2023
... with keywords related to sustainable fashion. Leximancer, a machine learning technique, was employed to identify concepts within the data and co-occurrences between concepts. Linguistic Inquiry and Word Count software was employed to assess the prevalence of concepts and identify sentiment...
