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Keywords: Line extensions
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 145–168.
Published: 06 May 2014
...Professor Ian Phau and Min Teah; Kamilla Hanslin; Anne Rindell Purpose – The purpose of this paper is to discuss and identify consumer-brand relationships in a luxury brand context. The focus is on consumer-brand relationship forms emerging in relation to step-down line extensions of luxury...
