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Keywords: Lithuania
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 1074–1092.
Published: 30 January 2024
... as serial mediators between green psychological benefits and green apparel purchase behavior. Originality/value These findings provide valuable insights for policymakers in Lithuania and highlight the importance of emphasizing the psychological benefits to encourage the purchase of green apparel...
