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Keywords: Loyalty programmes
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 1034–1052.
Published: 04 January 2024
... (BE) and loyalty programmes (LPs) by applying the complexity theory. Design/methodology/approach A mixed methodology was employed by combining qualitative and quantitative approaches to examine the prediction of outcomes by various variables in a realistic context. The integrated model associated BE and LPs...
