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Keywords: Luxury brand values
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 476–493.
Published: 25 May 2018
...Irem Eren-Erdogmus; Ilker Akgun; Esin Arda Purpose In recent years, brand extension has become a popular and fundamental strategy of most luxury brands. The purpose of this paper is to clarify the factors that affect the success of luxury brand extensions by incorporating luxury brand value...
