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Keywords: Luxury fashion retailing
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Journal Articles
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (6): 1151–1169.
Published: 16 April 2024
...Huifeng Bai; Jin Shi; Peng Song; Julie McColl; Christopher Moore; Ian Fillis Purpose This empirical study aims to examine luxury fashion retailers' localised multiple channel distribution strategies in China. Design/methodology/approach Through case studies of 15 participating retailers...
