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Keywords: Luxury posts
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 164–179.
Published: 30 August 2024
... posts. By examining the motive attribution processes triggered by such posts, particularly intrinsic and extrinsic motives, this study clarifies the dynamics of luxury posts on social media, addressing inconsistencies in the literature regarding responses to luxury brand users. Design/methodology...
