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Keywords: Manova
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 566–580.
Published: 14 October 2023
... items. These items were refined through a pretest and then used in a self-administered online questionnaire to collect data from a total of 300 users and 300 nonusers. The collected data were analyzed using factor analysis to identify the factors that define users and nonusers. A MANOVA...
