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Keywords: Marionette model
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (1998) 2 (3): 217–229.
Published: 01 March 1998
..., Design and CAD and con- tinues to offer a freelance design service. INTRODUCTION 'From a marketing perspective, design ABSTRACT KEYWORDS: designer's role, product innovation, marionette model, own-branding, collaborative approach, in-house design is a cluttered word. Superficially, it may be about making...
