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Keywords: Market segments
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (1999) 3 (1): 31–43.
Published: 01 January 1999
... and camouflage, interest in fashion, hedonic experience and design complexity. Recommendations for further research and for marketing to multiple consumer segments were offered. © MCB UP Limited 1999 Ethnic apparel Market segments Apparel attributes Product development Marketing ethnic apparel...
