... be contacted at: andrew.parsons@aut.ac.nz © Emerald Group Publishing Limited 2011 Store atmosphere Retail environment Shopper response Consumer behaviour Marketing environment Retail management Store atmosphere, created by the layout and environment, is important in the fashion sector...

...Barbara Dyer; Jung E. Ha‐Brookshire Purpose The purpose of this study was to obtain an immediate and deeper understanding of apparel import intermediaries' (AII) secrets to success in the hyper‐dynamic US apparel market environment. Design/methodology/approach Personal in‐depth interviews were...

... (Kotler et al., 2001). It is important to realize that some of these factors have direct and immediate impacts on an organization, while the effects of others may be more remote (Palmer and Hartley, 1999). All these factors interact in the marketing environment and would demand suitable strategies...