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Keywords: Marketing management
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2003) 7 (4): 386–397.
Published: 01 December 2003
... the questions meant to them and how they might change wording in ambiguous cases. A final revised version of the survey was examined and approved by two of the original seven pretest subjects. In addition, pretest subjects confirmed that informants at the marketing manager level and above would be capable...
