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Keywords: Marketingh
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (1): 84–96.
Published: 01 January 2006
... Marketingh Consumers For some time now, the idea of demand chain management has been haunting the apparel industry as the solution to all its big problems. The last decades industry has learnt that the supply chain can be made more efficient in order to decrease lead times and related sales forecast...
