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Keywords: Mass production
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (2): 282–299.
Published: 11 May 2010
... strategy. In a mass production strategy, suppliers and retailers overload the market with a large quantity and variety, in effect pushing the variety into the market and anticipating the demands of the customer. While the customer can choose from a mass variety of products, there is no integration...
