... the roles of consumer fatigue and perceived guilt (push factors), product knowledge and moral concern (pull factors), and materialism and willingness to pay (mooring factors), providing insight into why the intention–behavior gap persists in sustainable fashion contexts. Design/methodology/approach Data...

... and the underlying process of materialism (Studies 1–3), in addition to the moderating impact of status motive on this relationship (Study 3). Findings Financially constrained consumers provide more positive evaluations not only for non-minimalist brands but also for minimalist brands, compared with those...

..., autonomous motivation and materialism among young Chinese consumers in Hong Kong. Further, it highlights that by engaging in social media, non-materialistic consumers’ intrinsic motivation toward purchasing luxury goods can mirror that of their materialistic counterparts. On-Ting Lo can be contacted...

... 2024 07 08 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Social media Luxury posts Intrinsic motive attribution Extrinsic motive attribution Materialism Impression management Hyun Young Cho can be contacted at: hycho80...

... characteristics such as fashion involvement and materialism influenced the formation of socially responsible attitudes and ethical fashion purchasing intentions. By focusing on fashion aficionados and materialists, this research examines each step of the hierarchical model by exploring the relation between values...

... were employed to collect cross-sectional data from 423 millennial fashion shoppers. Standard multiple regression analysis was used to test proposed hypotheses. Findings Unmet expectations, materialism and symbolic incongruence emerged as major predictors of millennials' intention to avoid...

... the influence of empowerment and materialism on slow fashion consumption. Design/methodology/approach Data were collected via an online survey, and quantitative methods were applied to analyze the sample of 306 clothing consumers from Fortaleza, the 5th largest Brazilian city and capital of the State...

... fashion brands on Facebook predicts purchase intention. It also examines trait antecedents of both ASC and ISC Facebook mentions of luxury fashion brands, specifically materialism, self-monitoring and self-esteem. Design/methodology/approach Findings are presented from a survey of Facebook users who...

... in newly industrialized countries. Contrary to an often-used argument that environmental concern is a post-material value that tends to be evident in western societies only, consumers in newly industrialized countries are also concerned about environmental or social issues and are increasingly willing...

... moderate the influence of consumers’ materialism, fashion involvement and opinion leadership on interpersonal attraction to the celebrity, wishful identification with the celebrity, emotional quotient, involvement with the ads, advertising believability and willingness to buy the advertised fashion...

...Nikita Sharda; Anil Kumar Bhat Purpose The purpose of this paper is to understand the role of materialism and brand consciousness in determining the luxury consumption among the young Indian consumers. Design/methodology/approach In order to measure materialism, brand consciousness, attitude...

...Kim K.P. Johnson; Jung Mee Mun; Yoori Chae Purpose The purpose of this paper is to investigate attitude, subjective norm, perceived integrity of participants, materialism, and previous experience with collaborative consumption (CC) offline as antecedents to the CC of apparel facilitated...

... handbags, which have not previously been researched for their status and conspicuous consumption abilities in an appropriate sample of college Millennial aged females. The Oxford English Dictionary (2001) defines materialism as, “an emphasis on or preference for that which is material...

...Ronald E. Goldsmith; Leisa R. Flynn; Ronald A. Clark Purpose The purpose of this paper is to show how materialism, brand engagement in self‐concept (BESC), and status consumption influence clothing involvement and brand loyalty. Design/methodology/approach The authors use data from a survey...