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Journal Articles
A comparison of older and younger women's attitudes towards apparel and media
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1997) 1 (2): 105–112.
Published: 01 January 1997
...Bonnie D. Belleau; Jacqueline Didier; Lori Broussard; Teresa A. Summers Although a large proportion of the population is ageing, youth still commands a high value in our society. This study was designed to compare older and younger women's attitudes towards apparel and media. Apparel advertising...
