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Keywords: Message persuasiveness
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 80–98.
Published: 19 June 2020
... the gap in literature, this study, using an online experiment, examines the impact of brand schema, information transparency and skepticism toward climate change on consumers' perceived message persuasiveness, opinion toward brands' ER initiatives and behavioral intention. The same experiment...
