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Keywords: Millennial
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 608–627.
Published: 09 August 2019
...Dorothy Wu Nelson; Marguerite M. Moore; Kristen K. Swanson Purpose The purpose of this paper is to add to the literature concerning potential motivations that drive social networking sites (SNS) for fashion-related behaviors among millennial consumers using a Uses and Gratifications (U&G...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 280–293.
Published: 05 July 2013
...Allie S. Grotts; Tricia Widner Johnson Purpose This paper aims to examine a consumer segment, Millennial, and its status and conspicuous consumption tendencies. The current research was conducted to determine if handbags can be used as a symbolic representation of status. Design/methodology...

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