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Keywords: Millennial consumers
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Journal Articles
Muhammad Sabbir Rahman, Md Afnan Hossain, Mohammad Tayeenul Hoque, Md Rifayat Islam Rushan, Mohammad Iftekhar Rahman
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 153–183.
Published: 14 July 2020
...Muhammad Sabbir Rahman; Md Afnan Hossain; Mohammad Tayeenul Hoque; Md Rifayat Islam Rushan; Mohammad Iftekhar Rahman Purpose The purpose of this research is to investigate the millennial consumers’ purchasing behavior of fashion clothing brands in the spectrum of brand awareness, brand...
