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Keywords: Mindful consumption behaviour
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 482–510.
Published: 02 December 2020
...Jihad Mohammad; Farzana Quoquab; Nur Zulaikha Mohamed Sadom Purpose This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating effect...
