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Keywords: Mobile communication systems
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (2): 215–230.
Published: 08 May 2009
... to use is outweighed by the performance benefits generated by using the application (Davis, 1989). Jihyun Kim can be contacted at: jhkim@vt.edu © Emerald Group Publishing Limited 2009 Mobile communication systems Fashion industry Consumer behaviour United States of America...
