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Keywords: Mood boards
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (4): 483–506.
Published: 02 September 2014
... in this research were qualitative with a mix of interviews and focus groups and a new application of a visual method widely used within design and fashion environments, the mood board. The study is based within the contrast of a growing trend towards sustainability and the rise of fast fashion where consumers...
