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Keywords: Moral concern
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–22.
Published: 17 June 2026
... the roles of consumer fatigue and perceived guilt (push factors), product knowledge and moral concern (pull factors), and materialism and willingness to pay (mooring factors), providing insight into why the intention–behavior gap persists in sustainable fashion contexts. Design/methodology/approach Data...
Includes: Supplementary data
