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Keywords: Motivators
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (3): 419–434.
Published: 10 July 2017
...Claudia Elisabeth Henninger; Panayiota J. Alevizou; JiaoLin Tan; Qiwen Huang; Daniella Ryding Purpose The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process...
