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Keywords: Motives
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (1): 51–66.
Published: 31 March 2021
...Marzanna Katarzyna Witek-Hajduk; Anna Małgorzata Grudecka; Anna Napiórkowska Purpose The aim of this paper is to identify ways and motives of application of e-commerce in the foreign expansion of small and medium enterprises (SMEs) fashion brands. Design/methodology/approach A multiple case...
