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Keywords: NFTs
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Journal Articles
How NFTs contribute to consumers’ purchase intention towards luxury fashion physical products
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (3): 496–519.
Published: 18 December 2024
...Liufang Zhang; Ing Grace Phang Purpose This study aims to examine the impact of non-fungible tokens (NFTs’) characteristics on Chinese consumers’ purchase intention towards luxury fashion physical products. It also investigates the mediating role of perceived hedonic value and moderating role...
