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Keywords: Negative beliefs
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (2): 243–260.
Published: 03 May 2013
...Liz Barnes; Gaynor Lea‐Greenwood; Hyunsook Kim; Ho Jung Choo; Namhee Yoon Purpose This study aims to investigate the conceptual structure of fast fashion avoidance among young consumers in Korea. The effects of negative beliefs on the behavioural intention regarding fast fashion avoidance...
