... identity, promoting intentional living by focusing on what truly matters and eliminating unnecessary excess. Design/methodology/approach Grounded in self-determination theory, this research employs a mixed-method approach combining netnography with a quantitative survey involving 316 respondents...

... 25 09 2020 21 12 2020 22 04 2021 09 06 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Corporate reputation Bloggers Fashion blogs Crisis management Netnography The blogosphere has gained a great potential role...

...Ashleigh McFarlane; Emma Samsioe Purpose This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours. Design/methodology/approach Non-participative netnography was used in the form of visual...

... and interpretation phases we utilised a text-mining (Feldman and Sanger, 2006) approach to highlight key points and to assist the thematic development. This proved to be apposite in analysing the multiple posts across the contributory forums studied. Netnography is an adaptation of ethnography and forms...

...). In addition, heterogeneity of the bloggers and richness of the data were important criteria. © Emerald Group Publishing Limited 2013 Finland Internet Blogs Consumer behaviour Electronic word‐of‐mouth Fashion blog Netnography The fashion industry has changed tremendously...