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Keywords: New economic reality
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 570–592.
Published: 06 January 2026
...). This study examines the phenomenon of corporate insolvency in fashion firms, characterized by persistent underperformance resulting in business closures. Since the 2008–2009 Great Recession, scholarly focus has shifted to corporate crises and failures. The more recent emergence of a new economic reality...
