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Keywords: Niche market strategy
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Journal Articles
Kalavila Pathirage Nilmini Bhagya, Priyanka Virajini Medagedara Karunaratne, Gayathri Madubani Ranathunga, Achini Ranaweera
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 137–163.
Published: 28 August 2024
...Kalavila Pathirage Nilmini Bhagya; Priyanka Virajini Medagedara Karunaratne; Gayathri Madubani Ranathunga; Achini Ranaweera Purpose This study systematically explores the literature on global niche market strategies within the fashion industry to allow the mapping of niche practices and examine...
