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Keywords: Non-luxury fashion marketing
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Journal Articles
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 965–987.
Published: 30 January 2023
... emerging economies. Young consumers Social media insights SMEs Non-luxury fashion marketing Emerging markets Customer behavioural engagement Bright Senanu is the corresponding author and can be contacted at: bsenanu@gij.edu.gh 07 02 2022 15 08 2022 08 11 2022 17...
