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Keywords: Obese
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 557–570.
Published: 30 July 2018
...Ulf Aagerup; Edson Roberto Scharf Purpose The purpose of this paper is to investigate the effect of obese models vs normal weight models on fashion brands’ attractiveness. Design/methodology/approach An experiment was carried out in which 1,225 university students in Sweden and Brazil rated...
