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Keywords: Off-price retail
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 454–475.
Published: 11 June 2018
... Limited Licensed re-use rights only Fashion retailing Measurement Scale development Shopping Off-price retail Further, researchers have suggested that Western consumers have become more self-orientated in their purchasing behavior (Mortimer et al., 2015). While our SSE scale...
