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Keywords: Older women
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (1997) 1 (2): 105–112.
Published: 01 January 1997
.... A discriminant analysis indicated that, of the 56 items on the apparel and media scales, seven items significantly discriminated between the two groups. There were few differences between age groups, which suggested that women of all ages hold similar attitudes towards apparel and media. However, older women...
