... have integrated customization into their online presence. While the benefits of online apparel mass customization (OAMC) are apparent, factors that determine the usage of the process are many. Therefore, it is important to explore these factors and understand the relationships between them...

...Guy Parrott; Annie Danbury; Poramate Kanthavanich Purpose – Over the past few years online fashion communities have proliferated becoming an increasingly powerful forum for user-generated content, and consequently, the fashion industry has shown great interest in such communities. The purpose...

...Juanjuan Wu; Ju-Young M. Kang; Cara Damminga; Hye-Young Kim; Kim K P Johnson Purpose – The purpose of this paper is to test an online apparel co-design experience model and to investigate six determinants (perceived ease of use, perceived usefulness, enjoyment, level of personalization, social...