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Keywords: Online fast fashion
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (3): 517–532.
Published: 21 April 2020
... online retailers in the UK. Findings The major findings of this research demonstrate the disruptions in the product development process in contemporary and challenging fashion retailing and a new “circular process” model more appropriate and specific to online fast fashion businesses is presented...
