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Keywords: Online purchase intention
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Journal Articles
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 21–41.
Published: 07 January 2022
...-reducing behaviour. Protection motivation theory Appraisals Consumer well-being Resilience Assistive intent Online purchase intention COVID-19 COVID-19 has already had a tremendous negative impact on many industries, including the fashion industry (Orlova, 2020 ; Henkel, 2020...
