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Keywords: Order effect
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Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 935–952.
Published: 27 March 2025
... et al., 2022). Previous studies have investigated the role of ordering effects in consumers judgments and decision making in various contexts including online reviews (e.g. Bigne et al., 2020 ; Camilleri, 2020 ; Lee and Lin, 2022), user experience and preference (Cockburn et...
