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Model sequence matters: how presentation order of plus-size, average-size and thin-size models influences online shopping behavior

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Jung Eun Lee, Hasan Mohammad Shovo, Md Arafat Hossain
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 935–952.
https://doi.org/10.1108/JFMM-07-2024-0278
Published: 27 March 2025
... 10 2024 25 12 2024 27 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Order effect Diversity Fashion Plus-size Consumer Purchase intentions Over a decade ago, Abercrombie and Fitch’s former CEO made controversial...
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