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Keywords: Past environment-friendly behaviour
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (1): 51–69.
Published: 13 March 2017
...Arpita Khare; Geetika Varshneya Purpose The purpose of this paper is to examine influence of past environment-friendly behaviour, peer influence and green apparel knowledge in the context of organic clothing purchase behaviour. Design/methodology/approach Data were collected by means...
