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Keywords: Patronage
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 161–181.
Published: 15 March 2022
...; (2) whether trust in AR apps influenced usage intention toward AR apps and online/offline store patronage intention and (3) the moderating effect of consumer self-determination. Design/methodology/approach Mobile users (n = 630) were drawn from a USA market research company. The proposed...
