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Keywords: Pattern inducing
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (6): 1041–1062.
Published: 02 April 2026
... their messaging and their practices. We used pattern inducing to analyse, categorise and interpret the qualitative data. Findings In applying a deontological ethical perspective to our findings we suggest that, in some cases, unethical implications can arise when a slow fashion firm's “talk” is misaligned...
