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Keywords: Perceived conspicuousness
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 424–439.
Published: 13 September 2013
... and their counterfeits. An investigation of this area would provide additional insight on consumer perceptions for luxury and counterfeit brands. © Emerald Group Publishing Limited 2013 Perceptions Counterfeit brand Luxury brand Perceived conspicuousness Perceived uniqueness Semantic differential scale...
