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Keywords: Perceived enjoyment
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 519–536.
Published: 19 August 2019
...Chunmin Lang; Sukyung Seo; Chuanlan Liu Purpose The purpose of this paper is to identify the influences of perceived enjoyment, perceived risks and attitude on the intention to rent fashion products for both Chinese and American consumers. Furthermore, this study is expected to empirically...
