... modeling and linear regression analysis. Findings The analysis results revealed a two-stage mediation model. Contamination concerns were found to inhibit consumers’ participation in fashion-sharing by increasing their perceived risk, which further decreased the perceived value of the CSS. However...

... objectives of this study are to, first, develop a framework to understand factors affecting consumers' intention to purchase luxury fashion goods online. Second, measure the moderating effect of perceived risk and web atmospherics on the relationship between attitude toward buying luxury fashion goods online...

.... Vigneron and Johnson (1999) proposed a “hedonic effect” or euphoric feeling for the consumption of prestige products. Prestige Imitation Shopping motivations Reference group Perceived risk Consumer decision process Fashion Consumers Perceived risk is the consumers' perception...