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Keywords: Perceived risk theory
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (2): 240–253.
Published: 04 July 2023
...Kian Yeik Koay; Man Lai Cheung; Hui Shan Lom; Wilson Ka Shing Leung Purpose This study aims to investigate the three-way interaction effect of sanitary risk, aesthetic risk and psychological risk on consumers' purchase intention for second-hand clothing (SHC) based on perceived risk theory...
