... categorized into the following themes: “consumer personality and psychology”, “consumer perceptions”, “consumer behaviour determinants” and “process, experience and product”. The influence of consumer personality traits, psychogenic needs, characteristics and other facilitating conditions emerged through...

... be influenced by their enduring chronic traits, this study aims to investigate the influence of chronic regulatory focus on consumers' VFR adoptions via consumers' perceptions of value provided by VFRs. Additionally, the mediating effects of perceived functional and experiential values were examined. Further...

...Hanna Lee; Yingjiao Xu; Ailin Li Purpose The purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping context. A cross-cultural comparison was conducted to examine the different...

... be contacted at: hyunhwa@inha.ac.kr © Emerald Group Publishing Limited 2012 Sustainability Definition Perception Knowledge Generation Y Apparel industry Garment industry The often cited definition of sustainability proposed by the World Commission on Environment and Development (WCED...

... that consumer beliefs about ethical fashion, which are based on their perceptions of a company in terms of its reputation in the fashion industry, influence their support for what they perceive as socially and environmentally responsible businesses. Research limitations/implications The sample size, which...

...Minjeong Kang; Monica Sklar; Kim K.P. Johnson Purpose The purpose of this paper is to investigate young professional men's perceptions and use of dress in relationship to their work identities. Design/methodology/approach Data were collected from 49 young men using a snowball sampling...

... that the Mexican market provides growth opportunities for US apparel retailers, there has been a dearth of empirical research on Mexican college students' attitudes and perceptions toward US brands. In this regard, this paper is designed to determine the factors influencing Mexican college students' purchase of US...

...Yoo‐Kyoung Seock; Marjorie J.T. Norton Purpose This study seeks to identify the dimensions of web site attributes that represent online shoppers' perceptions of their favorite clothing web site and to examine the relationship with the evaluation of the relative importance of various clothing...

... and rich simulated product experiences and consumer responses. © Emerald Group Publishing Limited 2007 Retailing Electronic commerce Clothing Perception Apparel retail web sites are credited with providing consumers with various benefits, including greater time and cost efficiency...

...Dee K. Knight; Eun Young Kim Purpose This study sets out to examine the causal relationships among consumers' need for uniqueness, brand perceptions, and purchase intention of a US apparel brand among Japanese Generation Y consumers. Design/methodology/approach A self‐administered...

...Rod Harradine; Jill Ross Purpose The paper seeks to explore key differences in the perceptions of parents and children towards branding, examining differences and potential implications. Design/methodology/approach This study was conducted over a six‐month period utilising focus groups...

...Juanjuan Wu; Marilyn Delong Purpose – To provide marketing and managerial insights to western companies selling denim jeans in China, specifically in Shanghai. Understanding consumers' perceptions of Western‐branded jeans in a cultural‐specific marketplace is the primary focus. Design...

...‐dimensional context. As expected, the results showed that Chinese consumers' perceptions of country of design and country of assembly were much more positive for products made in highly industrialised countries than for those made in newly industrialised countries. However, some exceptions...

... performed in the food industry, the development of the sensory panel applied to textile goods has been implemented. In this paper, the sensory panel will be developed and some examples will illustrate the different procedures. © MCB UP Limited 2003 Sensory perception Perception Textiles...

.... Recommendations for further research are discussed. © MCB UP Limited 2003 Branding Children Clothing Consumer behaviour Perception Retailing Information regarding children’s consumption behaviour and role as consumers is, overall, fairly limited. There is therefore a need for greater...