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Keywords: Performance appraisal
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (2): 156–165.
Published: 01 June 2005
... furnishings than the other brands and were used for further analysis. © Emerald Group Publishing Limited 2005 Brand extensions Performance appraisal Fashion industry Product management Evaluative criteria: subjects responded in a similar two‐column format to “When purchasing, I...
